7/26/2023 0 Comments Debut video capture 1.82He added Google has another advantage in the amount of users it has. “Google has a competitive advantage in terms of the amount of data that they have,” said Sagar Thanki, a portfolio manager at Guinness Atkinson Asset Management, an investment management firm. Innovid competes with Google’s Campaign Manager 360, which helps advertisers and agencies manage digital campaigns, Mr. “It doesn’t matter where the audience is coming from and how they’re watching as long as it’s through the internet,” he said. Netter said Innovid can earn revenue as long as advertisers are spending in the space. While streaming video services are duking it out over consumer eyeballs, Mr. Zvika Netter, co-founder and chief executive at Innovid.Ĭonnected TV refers to content streamed using the internet on smart TVs or other devices.
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